Customer and Industry Insights

Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
Embed clear CVP communication, sales pitch book / playbook across channels
Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements
Collaborate with related teams for sector level / value chain CVP design and deployment
Support RM in BCA writing on industry and market sentiment

Leads Generation via Management

Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
Leverage MM/USME segment value chain and generate leads for SME/MSME segment